Edgar Brothers appointed exclusive UK distributor for much-loved German airgun brand Diana

Edgar Brothers appointed exclusive UK distributor for much-loved German airgun brand Diana

Firearms distributor Edgar Brothers has reintroduced iconic German airgun brand Diana to the UK after it was feared the 125-year old company was to go out of business. 

Diana was on the brink of closure when German Sport Guns (GSG) saw the opportunity and purchased the company. 

After working closely with Edgar Brothers for a number of years, GSG was keen for the Cheshire-based distributor to add Diana to its ever growing list of suppliers. 

Managing director Derek Edgar said he was delighted by the development. He said: “The future of Diana wasn’t looking too bright a couple of years ago but there are some excellent people behind the brand now, new designs are being produced and it’s got a great future. The UK market is so different to the German market in terms of design; they want long barrels whereas we want short barrels, so there’s been a lot of design work going on behind the scenes and adjusting the pricing to be more competitive. Diana is going to be a good brand for us and a lot of people are happy that it’s back with a major distributor.”

Tobias Schmidt is the new sales manager at Diana and has a strong vision to drive the company forward with the help of Edgar Brothers. “Both myself and Derek Edgar agree that the UK market is the strongest market in Europe for Diana at the moment,” Tobias commented. “It’s important for us to develop new products with Edgar Brothers because they really know the demand, they know what people want and we see them as a strong partner. Our plan is to increase our standing in the UK market by this time next year and be a strong brand in five years’ time.”

A range of products will soon be available to consumers, including the hotly anticipated Mauser K98, based on the German bolt-action rifle. 

For more information, visit shootingsports.edgarbrothers.com


By | 2016-06-16T23:00:00+00:00 June 16th, 2016|War and Peace Revival Magazine June 16|3 Comments


  1. 토토포럼 August 12, 2020 at 12:35 am - Reply

    Hello just wanted to give you a brief heads up and let you know a few of
    the images aren’t loading properly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the same outcome.

  2. icloud photos not syncing August 12, 2020 at 6:47 am - Reply

    Just want to say your article is as astonishing. The clarity
    in your post is just great and i can assume you’re an expert on this subject.
    Fine with your permission allow me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please continue the enjoyable work.

  3. I really like what you guys are usually up too.
    Such clever work and exposure! Keep up the amazing works guys I’ve added you guys to my personal blogroll.

Leave A Comment